Undoubtedly one of the most beautiful of the floral productions of the South-Western Coast of Australia. Sir William Hooker says, 'We figure it on account of its great beauty, a beauty which is scarcely altered by drying, for the form and colour of both leaves and flowers is truly of that kind called everlasting; and partly with the hope that our cultivators may be induced to import this lovely plant as an ornament to our greenhouses. Nothing can exceed the richness of the bright purple perianths and the contrasting deep orange-coloured anthers. It grows in sandy soil among shrubs.